Fublo is a digital agency based in London, UK. We are WordPress specialists. You are reading news about our business and small group of blogs
Fublo is a digital agency based in London, UK. We are WordPress specialists. You are reading news about our business and small group of blogs
We were approached by We Are Social to run a competition for one of their clients, Vitamin Water. With the release of a new flavour of their water called “i-focus” the competition was to win an iPad.
Team Fublo decided to run this competition on Friedmylittlebrain as it has the bigger of the three audiences and we felt our readers would be after an iPad. To enter the competition they had to complete the sentence “I find it hard to focus when….”
We made it a stipulation that as well as answering the question, they were required to become a fan of Friedmylittlebrain on Facebook too.
Running for two weeks, here’s some stats for you:
The competition was picked up by Money Saving Expert and a user posted to their forums with that post generating 1,130 views.
We also decided to create a leaderboard creative to put on Friedmylittlebrain. This meant we could move the competition post from being a ‘sticky’ so as to keep the homepage fresh and generate some click throughs to other content. Using OpenX we targeted the ad at UK readers only, which resulted in a total of 5000 impressions with a CTR of 1.3%
All in all, a successful competition for us and a thing to note:
Mark works primarily in design and front end development. His career includes work with a varied client base – from large companies like Time Out and Hilton International, to charities like The Stephen Lawrence Foundation.